For true thought leadership, your sales team will need a lot of content, like branded content and curated content from 3rd parties. A good content distribution platform serves as a nexus where marketers only use the content they believe in, and sellers can easily find the content they need. A content platform helps sellers be more productive by finding content quickly and efficiently so that they can schedule it to multiple networks.

Sharing from one platform makes comprehensive analytics possible. This allows sellers and content managers to learn about the baseline performance and improve from there.