Unlocking LinkedIn's hidden gem: the remarkable impact of commenting

Unlocking LinkedIn’s hidden gem: the remarkable impact of commenting

By Ready For Social | May 22, 2023

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We all know LinkedIn. The professional social network is the perfect platform where professionals can connect, network, and engage with each other. But do you use LinkedIn to its full potential?

While many users are familiar with its core features like profile building and connecting with colleagues, one valuable yet often overlooked facet holds tremendous potential: commenting. And this easily ignored feature can make an enormous difference in your LinkedIn statistics!

It’s time to shed light on this underused but crucial element of LinkedIn’s functionality. In this article, we delve into the reasons why commenting is an essential tool for expanding your network, creating opportunities for engagement, showcasing expertise, and fostering meaningful conversations. Join us as we unlock the untapped power of commenting on LinkedIn and explore how it can enhance your professional journey.

Why is commenting necessary on LinkedIn?

Let’s get straight to the point: Commenting on LinkedIn posts can be a powerful way to engage with your network, share your knowledge, and establish yourself as a thought leader in your industry. Why? Read our answers below:

1. Build relationships: 

Commenting on posts can help you connect with other professionals in your industry, building valuable relationships that can lead to new opportunities, partnerships, and collaborations. By leaving a thoughtful comment on someone’s post, you acknowledge their perspective and contribute to the conversation. This little gesture can lead to further dialogue and help establish a connection between you and the person whose post you commented on. 

Additionally, commenting on LinkedIn posts can help increase your visibility and credibility on the platform. When you leave a valuable comment, others may be more inclined to check out your profile and engage with your content in return. 

2. Establish thought leadership: 

By commenting on posts and sharing your expertise, you can establish yourself as a thought leader in your industry, leading to new business opportunities and partnerships. Commenting on LinkedIn lets you share your insights and expertise on a particular topic. When you leave a comment on a post, you can display your knowledge and provide valuable feedback to others. By consistently leaving thoughtful and insightful comments, you can become known as an expert in your field and gain credibility among your connections. This habit can help you to establish a strong personal brand and position yourself as a thought leader within your industry. 

Additionally, commenting on LinkedIn posts can help you to stay up to date on the latest trends and discussions within your field, which can further enhance your expertise and credibility. 

3. Create engagement: 

Commenting on posts can create engagement and spark discussions, leading to new ideas, insights, and perspectives. When you leave a comment on someone’s post, you are actively participating in the debate and adding value to the conversation. This small gesture can prompt others to respond to your comment, leading to a back-and-forth exchange that can help build relationships and foster engagement. 

Additionally, commenting on LinkedIn posts can help you create a sense of community within your network, leading to greater engagement and support for your initiatives. 

4. Increase visibility: 

Commenting on posts can increase your visibility on LinkedIn and help you reach a wider audience. When you leave a comment on a post, you are putting yourself in front of a broader audience and increasing your chances of being seen by potential connections. By leaving thoughtful and valuable comments contributing to the conversation, you can attract more attention to your profile and increase your reach on the platform. Commenting on posts from influential individuals or industry leaders can help you to get noticed by those with large followings, which can lead to more opportunities for visibility and engagement. 

Additionally, engaging with your own connections by leaving comments on their posts can help to foster stronger relationships and increase the likelihood that they will engage with your content in return. 

Tips for effective commenting on LinkedIn

Now that you understand the importance of commenting on LinkedIn, you might be wondering what to say and how you can make the most of your comments on social media. No need to feel nervous. Just follow our handy tips for effective commenting:

1. Add value: 

Before you write a comment, keep one crucial aspect in mind: Comments on LinkedIn must add value to the conversation to be effective. When you leave a comment on a post, it is essential to ensure that your comment contributes to the discussion and provides new insights or perspectives. Simply leaving a generic comment, such as “Great post!” or “Thanks for sharing,” does not add value to the conversation and is unlikely to generate engagement or interest from other users. 

Instead, focus on leaving thoughtful comments that add to the conversation and demonstrate your expertise and insights. Examples include sharing personal experiences, asking thought-provoking questions, or supplying other information or resources that are relevant to the topic at hand. 

2. Engage with the author: 

When commenting on a post, engage with the author by addressing them by name and responding to their specific points or questions. You can also offer your insights or share your experiences related to the topic at hand. Engaging with the author in this way not only shows that you are interested in what they have to say but also helps to create a personal connection that can lead to further engagement and collaboration in the future. 

Additionally, engaging with the author can increase your visibility on the platform, as others may see your comment and be encouraged to check out your profile and engage with your content. 

3. Be respectful: 

When leaving a comment on a post, it is essential to remember that you are engaging with other professionals, many of whom may have different perspectives or opinions than your own. Therefore, it is vital to approach the conversation with an open mind and a willingness to listen and learn from others. 

Additionally, comments should be free of personal attacks, offensive language, or any other form of disrespectful behavior. While it is okay to express disagreement or offer a different perspective, it is crucial to do so in a constructive and respectful way. By leaving comments that are respectful and professional, you can build positive relationships with others on the platform and create a sense of community that is supportive and collaborative. 

4. Be concise: 

When leaving a comment on a post, it is essential to keep your message clear and to the point without including any unnecessary information. This trick makes your comment easier to read and understand. It also increases the chances that others will engage with your comment and continue the conversation. 

Additionally, by keeping your comments concise, you can demonstrate your ability to communicate effectively and efficiently, which is a critical skill in today’s fast-paced business environment. But be careful! Being concise does not mean sacrificing quality or depth of thought. It is still important to offer insightful and valuable contributions to the conversation while also being mindful of the length of your comment. 

5. Stay on topic: 

When leaving a comment on a post, it is critical to ensure that your comment is related to the topic at hand and contributes to the overall conversation. This focus demonstrates your engagement and interest in the discussion, shows that you clearly understand the topic, and can offer valuable insights and perspectives. 

Additionally, off-topic comments can distract from the main conversation and may be seen as irrelevant or unprofessional by other users. By keeping your comments on point, you can demonstrate your expertise and credibility in your field and build positive relationships with other professionals on the platform. 

It’s time to step up your LinkedIn commenting game!

In conclusion, commenting is one of the most underused features of LinkedIn, but it can be a powerful tool for building relationships, establishing thought leadership, creating engagement, and increasing visibility. To take advantage of this powerful tool, we encourage you to leave thoughtful and relevant comments on posts in your network. 

Remember to keep your comments respectful, concise, and on topic, and always strive to add value to the conversation. By doing so, you can demonstrate your expertise, connect with other professionals, and establish yourself as an active and engaged member of the LinkedIn community. 

By following these tips for effective commenting, you can engage with your network, share your expertise, and create new opportunities for growth and success. 

Have you already experienced any success stories with commenting on LinkedIn? How do you feel when someone leaves you a high-quality comment that adds value and insight? We are looking forward to reading your thoughts in the comment section.

Photos by Hannah Busing, mauro mora,  Natalie PedigoToa Heftiba, and Duy Pham on Unsplash