Digital X beyond borders: cultivating international connections in B2B marketing

Digital X beyond borders: cultivating international connections in B2B marketing

By Ready For Social | Oct 2, 2023

ReadyForSocial™ is the only all-in-one program that can power your entire sales team on social media. Contact us to get started!

Digital X is Europe’s foremost cross-industry digitization initiative, spearheading the charge toward digital transformation. With over 300 domestic and international partners actively engaged in this endeavor, Digital X serves as a dynamic force bolstering the digital evolution of small and medium-sized enterprises. Over 250 esteemed speakers from politics, business, and science took the stage, offering deep insights and personal perspectives on digitalization. 

The actual Digital X event is in the past, but it’s certainly still on our minds! What about you? Are you still thinking about all the great experiences you had in Cologne? As fellow Digital X enthusiasts, we’re sure you still feel the buzz from those unforgettable days at Digital X 2023. While the event was a whirlwind of inspiration and networking, let’s not allow that excitement to fade away. Instead, let’s redirect our focus to the world of opportunities that await us after this fantastic event.

We indeed got to soak up the latest trends, learn from industry leaders, and expand our network in ways that could reshape our business landscape. It was like a grand symphony of innovation, and we were right there in the front row. But here’s the secret to making the most of an event like Digital X: it doesn’t end when the curtains close or you leave the venue. The real magic happens in the days, weeks, and months that follow because they are all about harnessing the energy and insights gained at Digital X to propel your professional journey forward.

How can you make this happen? This article will answer all your questions regarding cultivating international connections in B2B marketing after exciting events like Digital X 2023. Let us help you navigate the post-Digital X terrain online and offline when your newly formed connections are still fresh and the potential for meaningful collaborations is ripe. Stay tuned as we explore.

Keeping the momentum going: nurturing connections & building trust across borders.

Picture this: you’ve just exchanged business cards or connected with fascinating individuals on the LinkedIn app at Digital X. Exciting, right? According to a recent industry survey conducted at major B2B events like Digital X, 83% of professionals consider networking and building connections the most valuable aspect of attending such events. The statistic underlines the significance of the relationships made during these events.

Now, here’s the million-dollar question: what’s the best way to keep the momentum going? It’s perfectly normal to hesitate – diving straight into a formal business proposal can feel a tad too bold, and statistics reveal that it’s not always the most effective approach. In fact, studies from LinkedIn show that only about 12% of professionals respond positively to immediate sales pitches or proposals after an event. This data suggests that building a genuine connection from a distance requires a more nuanced approach.

Navigating this post-event phase is akin to standing at the crossroads of opportunity. You have a wealth of connections and insights at your disposal, but the path you choose to tread can make all the difference in turning these interactions into fruitful collaborations.

To illustrate this, let’s delve into some practical strategies:

1. The power of timely follow-ups 

Studies conducted by event management experts have shown that reaching out shortly after an event is critical. Why? Because your new contacts still vividly remember you and your conversation. According to HubSpot, a follow-up within 24-48 hours can increase the likelihood of a positive response by up to 60%. So, don’t let those connections grow cold – strike while the iron is hot.

2. Leveraging LinkedIn: A strategic approach 

LinkedIn, as we all know, is a treasure trove for professional networking. Research by the LinkedIn team indicates that 80% of B2B leads generated through social media come from the platform. It’s the ideal platform to continue your conversations and nurture connections.

But here’s the trick: it’s not just about sending connection requests and hoping for the best. It’s about creating meaningful interactions. A recent LinkedIn survey revealed that personalized messages with specific references to your event or conversation at Digital X can increase response rates by 49%.

3. Patience pays off 

Remember, Rome wasn’t built in a day, and neither are strong business relationships. Being patient and using multiple touchpoints to guide these connections toward meaningful follow-up conversations or next steps is vital. Just as you can easily get lost in your new connections, they may experience the same. Therefore, it’s essential to approach your newfound contacts with both patience and a well-thought-out strategy to stand out among the sea of inbox messages.

In conclusion, nurturing connections post-Digital X is an art that requires finesse and a deep understanding of human behavior in the professional realm. By following these strategies and leveraging the power of timely follow-ups, LinkedIn, and patience, you’ll increase your chances of turning those initial connections into fruitful, long-lasting collaborations. It’s all about taking the time to build rapport and trust, just as you would in any meaningful relationship.

Trade shows and conferences: the human touch

International trade shows and conferences, like Digital X, are where the magic happens. In a world increasingly dominated by digital interactions, these physical events provide a unique opportunity to connect on a personal level. Consider this: according to a study by the Center for Exhibition Industry Research (CEIR), 81% of trade show attendees have buying authority, which means they are potential clients or partners. This statistic alone underscores the immense business potential these events hold.

We’ve all come to embrace the digital realm, but nothing quite beats those in-person encounters. In fact, the CEIR study also found that 99% of marketers believe in-person events provide unique value that digital alternatives cannot replicate. This irreplaceable value makes trade shows and conferences like Digital X so pivotal in the B2B marketing landscape.

Think of it as the perfect blend of “Be digital. Stay human.” The digital aspect ensures you’re well-prepared and informed about the event, its speakers, and the topics discussed. It allows you to schedule meetings and connect with potential contacts in advance, optimizing your time.

But here’s the kicker: to make the most of these events, you’ve got to plan ahead, seize the moment, and execute a post-event strategy that leaves a lasting impression. A well-executed strategy can yield significant returns. According to a report by the Content Marketing Institute, 68% of B2B marketers use in-person events for lead generation, and 24% use them for lead nurturing. These insights show that the impact of such events extends well beyond their actual occurrence.

Are you wondering how to correctly and effectively follow up? No worries, we’ve got your back. Just check out our previous blog post for pro tips on post-event strategies. However, a key takeaway is that the relationships formed at these events don’t have to end when the event does. Studies published by Marketing Donut reveal that it takes an average of five to seven follow-up interactions to turn a lead into a sales-qualified lead. So, your post-event strategy should focus on maintaining and nurturing these connections over time.

In conclusion, trade shows and conferences offer a unique blend of digital preparation and human interaction that can’t be replicated elsewhere. The statistics highlight their immense value in the B2B marketing world, both for generating leads and nurturing them. By attending events like Digital X with a well-thought-out strategy, you can make lasting connections that drive your business forward long after the event has ended.

The role of social media: bridging the gaps

Ah, social media – the versatile bridge that defies geographical barriers and keeps us connected, even when we are miles apart. But its role goes far beyond just connecting; it’s a powerful tool for B2B marketing that can significantly impact your business. Consider this: according to the Content Marketing Institute, 91% of B2B marketers use social media for content marketing. It’s clear that social media is not just a trend; it’s a fundamental aspect of modern marketing strategy.

Here’s a deeper look at why social media is crucial in B2B marketing:

1. Research and market insights 

Social media platforms are treasure troves of information. They offer valuable insights into your industry, competitors, and target audience. According to Sprout Social, studies show that 63% of B2B marketers consider social media the most helpful source for customer insights. By actively monitoring social media conversations and trends, you can gain a competitive edge and tailor your marketing strategies accordingly.

2. Staying ahead of local trends

In the fast-paced world of B2B marketing, staying updated on local and global trends is essential. Social media is a real-time information hub where industry news and trends are instantly shared. A survey by Hootsuite found that 80% of B2B decision-makers use social media for business research. This statistic emphasizes the role of social media as a primary source of industry updates and trends.

3. Getting to know decision-makers 

LinkedIn, in particular, plays a pivotal role in B2B networking. According to LinkedIn’s data, the platform boasts over 930 million members worldwide, with 61 million senior-level influencers and 65 million decision-makers. These decision-makers are active on the platform, making it an ideal space to connect, engage, and build relationships with key industry players.

4. The art of influence 

Influence is a currency in the digital age. Social media platforms provide a stage for you to establish thought leadership, share valuable content, and engage with your target audience. A survey by Edelman found that 63% of people trust technical experts and industry analysts more than businesses. This data highlights the importance of positioning yourself or your brand as an industry expert through social media content. 

We even had the privilege of sitting down with Sebastian Foerster from Henkel in our Straight to Business Podcast to dive deeper into the strategic use of social media in B2B marketing. It’s a testament to how professionals recognize these platforms’ power in driving their businesses forward. 

Connecting the dots between social media and real-world interactions, especially at events like Digital X, is the name of the game. A report by Bizzabo found that 95% of event marketers believe that live events provide valuable opportunities for attendees to form in-person connections in an increasingly digital world. Social media acts as the bridge that facilitates these connections, turning virtual interactions into real-world relationships.

In conclusion, social media is not just a tool for connection; it’s a cornerstone of modern B2B marketing. The statistics demonstrate its effectiveness in various aspects of marketing, from research and trend monitoring to building relationships with decision-makers. By mastering the art of social media in the B2B landscape, you can position yourself for success and leverage these platforms to foster connections that drive business growth, both online and offline.

Nurturing global connections for success

As you can see, cultivating international connections is akin to embarking on a thrilling adventure. Beyond the transactional nature of business, it’s about forging bonds that transcend borders and cultures, creating a tapestry of opportunities that stretches far and wide. Our journey at Digital X 2023 has been a testament to the enduring power of human connections, even in the digital age.

As we’ve discovered, the magic lies in the synergy of the virtual and the tangible. It’s about seamlessly blending the insights gained from digital interactions with the warmth of face-to-face meetings, making every connection count. The statistics support this notion; a study by Harvard Business Review found that face-to-face requests are 34 times more successful than those made via email [Source: Harvard Business Review]. It’s a clear indicator that the human touch remains unparalleled.

So, let’s seize the day and make the most of our newfound connections! And remember that every connection we’ve fostered at Digital X and beyond is a potential catalyst for growth. Together, we’ll continue to bridge gaps, inspire innovation, and create a world where opportunities know no boundaries.