Soccer and sports fans are currently pilgrimaging to Germany to witness the best of the best during Euro 2024. But for us, Germany is not only in the global spotlight as the host of Euro 2024. It’s also becoming the central hub for our European expansion.

We’re thrilled to announce a significant new direction for Ready For Social as we expand our presence in Germany and Europe. Our mission is to empower more sellers with cutting-edge technology while continuing to provide full-service social selling solutions. At the heart of this transformation is the Ready For Social software, which will soon offer even more robust capabilities thanks to our new technology roadmap spearheaded by our newly appointed Chief Technology Officer, Edie Woelfle.

Meet our new CTO, Edie Woelfle.

Edie brings a wealth of experience and a diverse background to Ready For Social. With a career spanning game development, logistics, social media, fintech, IoT, and professional services, she honed her skills from being a sole founding engineer at a startup to managing teams at a Fortune 500 company. Her vision and expertise are instrumental in driving our technology forward—and she knows what it takes to build StartUp Growth. When not behind the keyboard, Edie enjoys reading with her pugs, playing vintage video games, and creating colorful makeup looks.

A bold expansion in Europe

Our commitment to growth in Europe begins with a massive expansion in Germany. Here’s what you can expect:

1. Establishing a new German GmbH

We founded and opened our new German branch, Thought Horizon Germany GmbH to better serve our German customers. This subsidiary of our US parent company is dedicated to serving our clients in Germany, focusing on the North Rhine-Westphalia (NRW) region. This new entity will be the cornerstone of our operations in Germany, ensuring we can provide localized support and services to our German clients.

• Hiring and community engagement in NRW

To support our expansion, we will be hiring new personnel in NRW. These team members will assist our clients and engage with the vibrant startup community in the region. We know how critical networking efforts are in a close-knit business community. That’s why our primary goal is to be a valuable partner to our clients and other startups, fostering growth and collaboration within NRW.

• Sponsoring and participating in key events

We recognize that visibility and community engagement are crucial for fostering meaningful connections. That’s why we are committed to sponsoring critical events in NRW that resonate with our customers. Our active participation in these events will help us strengthen relationships and demonstrate our unwavering dedication to the region.

Our CEO, Sander Biehn, recently attended StartUp Woche in Düsseldorf, an event focused on startup venture capital and financing strategies. StartUp Woche is a week-long event that brings together entrepreneurs, investors, and industry experts to discuss and explore the latest trends and opportunities in the startup ecosystem. It provides a platform for networking, learning, and collaboration, making it a valuable resource for anyone involved in the startup community.

“The event was amazing,” he said, thinking back. “We talked about StartUp venture capital and financing strategies and met German partners who can help. I also spent much time with startup owners who are funded today or looking for funding and made some amazing connections.”

• Moving into TechHub K67

Our new base of operations will be at TechHub K67 in Düsseldorf, the premier address for growth startups in the region. This dynamic hub is renowned for fostering innovation and entrepreneurship, making it the perfect location for us to expand our European presence. By positioning ourselves at the heart of this vibrant ecosystem, we are better equipped to serve our clients and partners, tapping into a network of cutting-edge ideas and collaborative opportunities.

Our alliance with NRW Business Growth

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NRW Business Growth, particularly Eric Wallner at NRW Global Business GmbH, has been instrumental in our redevelopment. NRW Global Business, the state-owned foreign trade promotion agency, is a gateway for companies seeking economic success in North Rhine-Westphalia and beyond.

Our CEO, Sander Biehn, shares his gratitude: “We wouldn’t know about TechHub K67 if it wasn’t for NRW Global Business helping us. They are helping to make us feel at home in Düsseldorf and Germany by introducing us to cool people, events, and ecosystems to help us grow. We are already seeing the results with our new company in Germany: Thought Horizon Germany GmbH. Our customers in Germany are also beginning to notice and positively respond.”

Partnering with Grant Thornton

To ensure our business ventures are on solid ground, we are forging a close alliance with Grant Thornton. As one of the world’s leading organizations of independent audit, tax, and advisory firms, Grant Thornton brings unparalleled expertise and insight to our expansion efforts. Their comprehensive tax, law, and accounting services will be invaluable as we navigate the complexities of establishing and growing our presence in Germany. With their guidance, we can confidently pursue our new business ventures, ensuring compliance, optimizing financial performance, and strategically positioning ourselves for sustained success in the German market.

Looking ahead

Our new direction in Germany is just the beginning of an exciting journey. With a focus on technology, community engagement, and strategic partnerships, Ready For Social will significantly impact the European market – and we can’t wait to start working with your company!

And while the soccer fans cheer for their country, we use the upbeat mood to celebrate our team and our new endeavors in Europe, driving innovation and growth for social sellers across Europe.