“The best research you can do is talk to people.” Terry Pratchett, the celebrated British author, was right on the mark with his timeless quote on conducting research. We followed suit with our latest marketing efforts to truly understand the evolving needs of our clients, prospects, and users.

Recently, our marketing team conducted a series of in-depth interviews with our customers, prospects, and active users. We wanted to dive deeper into their expectations, challenges, and experiences with ReadyForSocial. Thanks to the participation of so many, we gathered critical feedback that will directly shape the future of our platform.

In this two-part blog series, we’ll first reveal the reasons our clients are loyal to RFS and why prospects are showing increasing interest. The second article will explore the exciting new features and developments on the horizon, inspired directly by your input.

Thank you

Before we get to the details, we want to thank everyone who participated! Your insights into our customer and prospect base have been invaluable in shaping the future of RFS.

Your feedback has been instrumental in understanding the challenges and opportunities within the crowded digital ecosystem, and we’re excited to share our findings and plans for the future. Thank you for being part of our journey!

Why social selling matters more than ever

Our research revealed that our clients and prospects have a solid grasp of social selling. Despite its often misleading name, social selling isn’t about pushing sales. It’s about leveraging your social networks to find the right prospects, build trusted relationships, and help you achieve your sales goals by offering thoughtful content and solutions until they’re ready to buy.

At RFS, we make it easy to share on social media to their advantage of the sale force, establish thought leadership, improve brand awareness, and drive lead-generating conversations. Our all-in-one SaaS platform lets sales teams connect with new buyers on social media, utilizing automation, compliance, and insights to maintain an engaging presence.

Why clients trust RFS

Trust is at the core of why our clients choose RFS. They believe in us because we position them as insightful thought leaders and trusted industry advisors. In fact, RFS has been specifically designed with this philosophy at its core- and it shows. The platform cultivates a deep trust that drives relationships and closes deals. One of our clients summed it up perfectly: “We sell relationships. RFS is our vehicle for enabling, scaling, and doing this consistently.”

Our clients also value the quality of our content curation, editorial alignment, and distribution—all of which adhere strictly to their brand standards. This alignment, combined with the responsiveness and “can-do” attitude of our account management team, fosters the kind of stickiness and loyalty that leads to adoption, usage, and, for us, renewals.

In a world where trust and connection are everything, RFS helps businesses show up authentically, both as a corporate brand and as individual personal brands. We provide a critical solution for B2B organizations struggling to educate and attract prospects at scale while positioning themselves as trusted advisors. As one client noted, “RFS helps position our sellers as trusted advisors,” which is vital in today’s landscape, where buyers are 65% down their purchasing journey before they even contact salesperson.

Why prospects are taking notice

In today’s crowded digital landscape, where trust is hard to establish and profitable efficient growth (PEG) is the latest buzzword in boardrooms, businesses recognize the importance of strategic social selling.

Our prospects face challenges that range from educating and attracting buyers at scale to highlighting their people’s expertise and knowledge. They lack the expertise, resources, and tools to establish a robust content curation and management program, making it costly and labor-intensive to source content and ensure brand alignment. RFS offers a comprehensive solution that addresses these challenges, enabling sales teams to maintain an engaging presence on social media through automation. Prospects know buyers enter the sales cycle with 3-4 vendors in mind, and RFS ensures they’re well-positioned to be one of them.

Additionally, RFS helps businesses overcome the lack of centralized systems for content distribution and provides insights, analytics, and reporting on social engagement—all crucial for scaling and personalizing efforts efficiently. As one prospect highlighted, “Our ICP is on social; we want a scalable, consistent brand methodology to build trust on social networks.”

RFS is becoming the go-to platform for executives and sales teams to build trusted relationships, navigate market headwinds, and turn digital relationships into personal ones. Whether supporting content quality, ensuring brand alignment, or providing a trusted framework for social engagement, RFS offers the complete package needed for success in today’s digital landscape.

What’s next?

As we continue to grow and evolve, we’re excited for the second article of this series, in which we’ll explore the innovative new features and future developments we’re working on, all driven by the feedback we’ve received from our clients, prospects, and users. Stay tuned for more insights into how RFS is becoming even more effective at helping you reach your social selling goals.

Thanks again to everyone who has shared their thoughts and insights with us—we couldn’t do this without you!