Meet the Team | Ready for Social

Sander Biehn

Founder & CEO

Sander Biehn is the founder and CEO of Ready For Social and Thought Horizon, LLC. After a successful career in sales at AT&T, he founded his company in 2013 to help organizations build, manage, and succeed using social selling. Sander invented the Ready For Social platform to enable B2B sales and marketing teams to work together to create content and engagement with target markets and customers online. Sander holds a patent in Social Media and has published a book on workplace innovation and motivation entitled, “The 30 Year Paycheck.” He graduated from Duke University with a degree in Philosophy and Classical Studies. Sander loves amateur geology and astronomy. He lives in Atlanta with his wife and two children.

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Dave Martinez

Chief Technical Officer

Dave Martinez is the Chief Technical Officer at Ready for Social, where he leads the development and operation of the company’s application platform. A lifelong technophile, Dave brings over 20 years of experience building everything from embedded systems to massively parallel backends across industries including fiber optics, smart grid, logistics, and hospitality. He has previously served as CTO at Revel Systems and Head of Engineering at Roadie. When he's not immersed in technology, Dave enjoys spending time with his large family, making music, and heading into the woods for a hike.

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Laurie Biehn

Senior Operations Manager

Laurie Biehn is Sr. Operations Manager for Ready For Social. Her experience with online platforms, keyword search, and data organization make her an asset to the team. Laurie joins Ready For Social after a long career in legal publishing and editing. Laurie is responsible for much of the back-end work necessary to deliver quality copy and imagery on the Ready For Social platform. She assists with the many tasks our writers do each week and ensures they are completed in a professional manner for our clients. Laurie holds an undergraduate degree from Duke University and a law degree (J.D.) from Northwestern University in Chicago. She enjoys hiking, traveling, and spending time with her family, especially on big adventures. Laurie has two children and lives at home with her husband and dog, Delphi.

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Lisa Davidson

Vice President of Marketing and Operations

Lisa Davidson is a bilingual journalist and fitness and nutrition expert. As a freelance journalist, her work has been featured in various publications, including Explore by Expedia, Trivago, Cicero Magazin fuer Politische Kultur, and KDH News. She is also a content creator for adidas, Reebok, and Camp Gladiator. As a Ready For Social writer and account manager, she is keeping an eye on high-quality social media copies and blog posts. Originally from Germany, Lisa now lives in Texas with her husband and two daughters. You can usually find her in her own gym in her free time.

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Kathy Vogt

Director of Customer Success

Kathy Vogt is a skilled bilingual writer and content manager with extensive experience in diverse international work environments. She holds degrees in Business Administration, Marketing, and Linguistics, bringing a unique blend of expertise to her work. Originally from Germany, Kathy now resides in Dallas, TX, where she continues to craft compelling content and manage projects with precision and creativity.

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Jill Pavlov

Communications Manager

Jill Pavlov is a copywriter and brand messaging coach who helps leaders and entrepreneurs communicate with clarity, confidence, and personality. With a background in entertainment journalism and years of experience writing for brands and executives, she specializes in transforming complex ideas into engaging, human-sounding stories that connect. From 2022 to 2024, she worked as a writer at Ready for Social, crafting content that helped executives and thought leaders elevate their online presence. Now, she returns as Communications Manager, bringing her signature blend of creativity, storytelling, and strategy to the team’s voice and client experience.

Drawing on her performance background and improv training, Jill brings a unique blend of strategy and creativity to every project, crafting copy that not only sounds good, but feels right. She’s passionate about helping professionals show up authentically across social media, thought leadership, and brand storytelling.

Jill is also the founder of Copy POP!, where she blends copywriting, coaching, and improv to help clients elevate their voice and presence across platforms.

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Britney Steele

Content Writer

Britney is an Atlanta-based content writer with an undergraduate degree in criminology from the University of West Georgia. Britney specializes in writing about technology, SaaS, and B2B topics. Her ultimate goal is to craft content that speaks in the unique voice of each brand she works with. Outside of work, Britney enjoys spending quality time with family, shopping, and indulging in her love for true crime novels.

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Yulia Berezneva

Copywriter

Yulia Berezneva is a copywriter based in Atlanta, GA., with a degree in Applied Linguistics and a background in Training and Development. With a decade of living and working across Asia and Europe, Yulia offers a unique global insight to her work. She's all about genuine connections and empathetic customer service, making her a go-to for clients seeking exceptional support.

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Somer Azer

Operations Assistant

Somer is a content creator based in Florida. She holds a degree in Journalism, Media and Professional Writing and is also a published children’s book author. She has an extensive background in writing, editing, and content creation. In her free time, she enjoys spending time with her family and writing fiction novels.

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Jordan Ebhomielen

Copywriter

Jordan Ebhomielen is a writer and COM-in-training for Ready For Social, as well as a recent Magna Cum Laude graduate of the Creative Writing and Publishing program at Georgia State University. Although she has only recently joined the writing team, she has been working behind the scenes on operations for three years. When not working on posts and articles for Ready For Social, you can find her reading from her personal library, researching and tasting different tea types and blends, and doting on her fountain pen collection.

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Jay Briggs

Content Specialist

Jay has been an English Content Specialist with Thought Horizon since 2019. During that time his clients have covered a wide range of industries including telecom, financial services, venture capital, and interior design, just to name a few. When he's not writing, he can often be found directing and teaching theatre across the Southeast. He holds a BFA from Elon University and an MA from The Seattle School of Theology & Psychology.

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