If you scroll through your LinkedIn feed today, you’ll notice something striking: video content is everywhere. And for good reasons. Video has become one of the most powerful formats for professionals to grab attention, communicate ideas, and build trust online.
But the tendency toward video content isn’t just a temporary trend. It’s a shift in how people consume information across the board. Short, engaging clips dominate social platforms like TikTok and Instagram, and now that same behavior is shaping the way B2B audiences interact on LinkedIn. In fact, according to LinkedIn, video posts drive five times more conversations than any other type of content. That’s because videos feel more human, more relatable, and more dynamic than text or static graphics alone.
At Ready For Social, we’ve seen firsthand how this shift is impacting social selling. That’s why we’ve expanded our offerings to include video creation for clients. The goal isn’t to replace written posts or articles, but to complement them with rich, engaging content that can break through LinkedIn’s crowded newsfeed and help sales and marketing teams connect authentically.
Why Video Content Works So Well
Several factors make video a winning format on LinkedIn:
- Higher Engagement: The LinkedIn algorithm tends to prioritize video, giving posts more visibility and interaction opportunities. According to Business Insider, videos get shared 20 times more often than other content formats on LinkedIn.
- Increased Reach: The shareability of video extends your audience far beyond your immediate network. Every share brings new visibility and potential prospects.
- Conversation Starter: LinkedIn reports that video sparks dialogue more than any other content type, helping professionals turn passive viewers into active conversation partners.
- Mobile Optimization: With most LinkedIn users scrolling on mobile, vertical videos and short animated posts are especially effective for capturing attention quickly, according to Axios.
- Extended Attention: Video keeps people on your page longer, which boosts overall engagement metrics, as ContentGrip observed.
- Stronger Personal Connections: Depending on what kind of video content you are sharing, the format lets people see your or your team’s face, voice, and connect with your personality—something that written content alone can’t fully achieve. It builds credibility and trust much faster.
The data backs it up: LinkedIn video watch time rose by 36% year-over-year in 2024–2025, and short-form video creation is now growing at twice the rate of other formats (ContentGrip, 2025). Clearly, video isn’t just a “nice to have” it’s a necessity for standing out.
What Makes a Great LinkedIn Video?
Before you start sharing random videos, it’s critical to understand that not all videos are created equal. To truly stand out, your content should meet a few best practices:
- Keep it short: Attention spans are limited. According to Vidico, LinkedIn videos under 30 seconds see the highest completion rates, while longer videos risk drop-off. If you’re creating explainer-style content, aim for 1–2 minutes max.
- Start strong: Viewers decide within seconds whether they’ll keep watching. Lead with a compelling hook, such as posing a question, sharing a surprising fact, or delivering a strong statement.
- Add captions: Up to 80% of social media videos are watched without sound, making subtitles or text overlays essential, as Zebracat recently reported.
- Focus on stories, not sales: According to Britopian’s 2025 LinkedIn report, story-driven videos can double click-through rates compared to purely promotional ones– think customer stories, behind-the-scenes looks, or quick thought leadership insights.
- Optimize for mobile: Vertical formats and bold visuals stand out in the feed, especially for busy professionals browsing on the go.
- Authenticity beats polish: You don’t need a Hollywood budget. In fact, overly polished corporate videos can feel stiff. What matters most is clarity, good lighting, clean audio, and a message that resonates.
Animated posts can also play a significant role. Motion graphics or simple animated text posts are effective for sharing statistics, highlighting key points from an article, or announcing company milestones. They bridge the gap between static visuals and live video, adding energy without requiring on-camera presence.
How Not to Do Video
While video is powerful, poor execution can backfire:
- Sloppy self-shot videos with bad lighting or echoing audio can hurt credibility.
- Overcomplicated editing tools (like advanced Adobe programs) can lead to clunky results if you don’t have mastery of them.
- Relying solely on expensive agencies may produce polished results but drain budgets quickly, making video unsustainable long-term.
The sweet spot lies in user-friendly, affordable tools that empower professionals to create strong, authentic video content consistently.
The Best Tools for Easy, High-Impact Video
There are dozens of platforms out there, but not all are built with business users in mind. Below are five of the most effective, user-friendly, and cost-conscious tools to help you create video content that works for LinkedIn.
1. Canva
- What it is: Canva started as a design tool. Still, its video editor has quickly become one of the most popular options for non-designers.
- Key features: Drag-and-drop interface, ready-to-use video templates, a huge library of stock footage, animations, and background music. Canva also makes it easy to add text overlays and subtitles, which are crucial for LinkedIn videos, since many are watched without sound.
- Best use cases: Quick promotional videos, branded quote animations, event recaps, or turning blog highlights into shareable video snippets. Teams can also collaborate in real time, which is perfect for distributed marketing or sales teams.
- Watch out for: Some advanced features (like premium templates and stock video) require a paid subscription, but the investment is modest compared to hiring an agency.
2. CapCut
- What it is: Originally developed by ByteDance (TikTok’s parent company), CapCut is a free editing tool optimized for short-form, mobile-first video creation.
- Key features: Trendy templates, AI-driven auto-captioning, speed control, filters, and transitions. Its “auto-cut” feature can quickly trim long videos into snackable clips, ideal for LinkedIn audiences.
- Best use cases: Thought-leadership snippets, short tips, behind-the-scenes looks, or adapting long webinars into engaging 30-second highlights.
- Watch out for: The platform leans heavily toward trendy effects, so businesses should use them sparingly to maintain professionalism. Still, its simplicity makes it a go-to for quick, authentic content.
3. Adobe Express
- What it is: A lighter, more accessible version of Adobe’s powerful creative suite, designed for non-professionals who want professional-looking content.
- Key features: Branded templates, one-click background removal, AI-powered enhancements, and drag-and-drop video assembly. Adobe Express also syncs well with Adobe’s other tools (Photoshop, Illustrator) for teams already using them.
- Best use cases: Corporate storytelling, campaign launch videos, or adding polish to executive thought leadership clips. Adobe Express is particularly strong for companies wanting a branded, cohesive look across all media formats.
- Watch out for: While easier than Premiere Pro, Adobe Express still has more of a learning curve compared to Canva or CapCut. It’s best for teams that want higher control over branding.
4. Animaker
- What it is: A cloud-based platform designed specifically for animated videos, explainer videos, and presentations.
- Key features: DIY drag-and-drop editor, customizable animated characters, infographic templates, voiceover and lip-sync features, and music libraries. Animaker also makes it easy to export in vertical or square formats, optimized for LinkedIn feeds.
- Best use cases: Explainers, product demos, animated statistics, or turning thought leadership articles into simple “motion graphics” videos. This is especially helpful for companies in technical industries that need to simplify complex ideas.
- Watch out for: The free version includes watermarks, so upgrading is essential for professional use. Also, while animations are effective, they should be balanced with authentic face-to-camera videos for a personal touch.
5. Veed.io
- What it is: A browser-based video platform powered by AI, allowing even beginners to create polished, professional videos directly online without downloading software.
- Key features: AI avatars, voice cloning, auto-subtitling, background noise removal, and instant translations for multilingual content. Veed.io also makes it easy to repurpose one video into multiple formats (e.g., LinkedIn posts, YouTube shorts, website embeds).
- Best use cases: Professional teams who need to create a steady flow of high-quality videos without hiring production crews. This is particularly powerful for international businesses that benefit from AI translation and localization features.
- Watch out for: The AI features are excellent, but can feel impersonal if overused. The best results come from mixing AI-driven video elements with authentic human-led content.
Wrapping Up
With tools like these, businesses no longer need Hollywood budgets or in-house production teams to win the online battle for attention. The key is to select the platform that aligns with your goals, whether that’s short, authentic clips (CapCut), branded campaigns (Adobe Express), or animated explainers (Animaker).
At Ready For Social, we help organizations harness the power of video, paired with innovative social selling strategies, to build relationships, spark conversations, and ultimately win on LinkedIn.