AI is becoming increasingly important in today’s digital landscape. With 83% of companies making AI a top priority for future strategies, the time to figure out how AI works for you is rapidly approaching.

Fortunately, here at ReadyForSocial (RFS) we’ve found a way to implement AI into our social selling program, making it easier than ever to personalize your social copies and connect with your audience.

Do you want to learn more about our AI integration? Read on because this week’s article is all about the RFS AI copywriting feature.

How does AI copywriting work inside RFS?

AI copywriting works wherever you can edit posts in RFS. In our Own Post feature, you can type a few words about the topic you’re posting about, and our AI text feature will generate a social copy to your desired length so that it can fit most word and character count limitations. Copies can be made with just a simple sentence, but the more details you add the more detailed your message will be…and the more awesome the social caption on social media will be too.

In our Autopilot Calendar, you can generate new AI text based on its default text for a social copy. In the same way as Own Post, you can choose the length of your post for your social copy depending on where you need to post it.

If you want to get more advanced with your AI or favor a different language for your posts, you can configure your Autopilot in your Profile. There, you can choose your preferred language. You can also select different tones the AI uses to form your social copy based on your personality – whether it’s powerful or soft, urgent or calm, or a mix of all.

AI Copywriting isn’t supposed to be the final draft of your post. AI writing, while being able to give you a good baseline to work with, will never replicate personal authenticity. Too much AI content will make you sound like a robot, which can turn away a significant amount of your audience. A good baseline for reworking an AI copy is to rework the wording to sound a bit more natural. If a word choice or sentence structure sticks out as unnatural to you, rework it in a way that you would have said it.

Benefits of personalized content

Personalization is one of the most essential things in social selling, as it shows how much you pay attention to your audience. Individualized content involves taking the preferences and behaviors you observe from interacting with your audience and referencing them in your messaging. This approach allows for more precise targeting of specific audience segments based on their preferences, demographics, or past behavior. This targeting can also help optimize marketing efforts and ensure that resources are allocated efficiently. Paying close attention to your audience in this way leads to a more engaging and relevant user experience, which can increase satisfaction and encourage repeat visits. And who doesn’t want that?

But there is more to personalization. Personalized content also leads to higher engagement. When content resonates with users on a personal level, they are more likely to engage with it through likes, shares, comments, or other forms of interaction. This engagement can lead to a stronger connection between you and your audience. By stimulating your connections and continuing to post content that matches the interests and needs of your online community, conversion rates naturally increase. Whether the goal is to drive sales, subscriptions, or other actions, personalized recommendations can increase the likelihood of users taking the desired action. Returning customers who are both satisfied with the brand and heavily relate to your content develop loyalty to your brand and tell others. This leads to long-term relationships, repeat business and referrals.

Personalized content also gives you the upper hand against your competitors. By offering a superior user experience and delivering content tailored to individual needs, brands that leverage social media differentiate themselves and attract and retain customers more effectively. In addition, if you are actively listening to your network on social media too, you can adapt personalized content in real-time based on user interactions and feedback. This allows you to tailor your content within seconds and share the most accurate and needed information for your audience whenever necessary. Because, let’s be honest, seconds can count in the fast-paced world of B2B business.

Because personalization relies on data collection and analysis to understand user preferences and behavior, it requires constant data collection. By gathering and analyzing this data, content providers gain valuable insights into their audience, informing future content strategies and marketing initiatives.

Personalization makes salespeople shine. They must be customer-focused and passionate ambassadors of the product. They are trained to understand and answer customer needs. AI can help craft and customize messages so you can hone your listening skills to address customers’ needs. Statistics show that 77% of content marketers recognize AI’s potential for tailoring messages to individual preferences, making it an excellent tool for personalization. 

Let’s see the numbers.

It’s difficult to fully express just how important personalized content is with words alone. Thankfully, we have compiled a list of data and analytics that illustrate the impact of personalized content:

• In a Forrester study for Adobe, respondents reported that their personalization initiatives have exceeded targets and expectations for revenue (68%), customer experience measures (67%), and conversion rates (67%).
• 66% of B2B consumers expect fully/mostly personalized content when buying a service.
• When using the service, 72% of consumers expect highly personalized content.
• 77% of consumers are willing to pay more for personalized services
• Personalized email subject lines are 26% more likely to be opened.
• Personalized emails lead to a 56.7% higher click rate on the content.
• 62% of respondents believe their companies need to upgrade or re-platform their current commerce infrastructure to provide customers with a more seamless, personalized purchase journey.
• Only 25% of B2B customers feel that their expectations for personalized experiences are being met.

Wrap up

In a time when customers are increasingly craving personalized content, it’s crucial to be able to provide it in more innovative ways. RFS’s implementation of AI personalization lets you get your message out in many ways. If you dedicate even a small amount of time to customization, we ensure that our AI can assist you and do the hard part of putting it all together.  This is a winning combination.  Do you have any questions about AI and personalization? Do not hesitate to contact us; we are eager to help you make it happen.

Photo by Igor Omilaev on Unsplash, Photo by Steve Johnson on Unsplash, Photo by Growtika on Unsplash